MERCADEO Versión en español
McDonalds Deborah Wahl: The renewed focus of our brand will give life to ways that inspire to celebrate love and positivity
6 de enero de 2015
Con esta nueva iniciativa, la marca busca romper los aspectos negativos que rodean el día a día
Deborah Wahl, director of marketing for McDonalds, recently launched a new brand vision, strengthening the global campaign I’m loving it.”It consists of rekindling the famous slogan, I’m loving it, by introducing a new platform that puts more emphasis on lovin`”, Wahl said. “This new approach will inspire everything we do, from advertising and marketing, to the way we interact with customers in restaurants and social networks,” she said.With this new initiative, the brand seeks to break the negative aspects surrounding the day-to-day, and highlight through more uplifting content, positivity and good vibes that revolves around the campaign.”McDonald’s legacy was built to provide special moments for each family. Today we are working harder than ever to evolve with our customers,” she added.From 2015, customers will see and feel the difference with the new uniforms of the crew, fun packaging and new signage in restaurants, as well as how the team will engage with customers and communities throughout the country.Commercials on national and digital TV began airing last January 3rd, created by Leo Burnett and supported by agencies of the association.”For McDonald is a journey and not a destination. Every day we hope to do our part to spread a little more love in the world” Wahl ended.
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